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Construction

Recent years have been very challenging for the construction industry in Poland. Construction companies have found it difficult, for instance, to find qualified specialists as many of them prefer to work abroad. Companies should not only survey the satisfaction of their own staff to minimise the risk of their leaving but also care for their own image in order to gain competitive edge on the labour market.

 

As a result of problems in the construction sector, developers more carefully analyse the locations of their properties and precede the final choice by more and more advanced market research. The popularity of construction materials does not decrease, however, to effectively sell them, one must know the preferences of both investors and individual customers. Personal visits to bricks-and-mortar DIY outlets are still the most common form of purchase. Customers expect professional help of advisors, that is why it is a good idea to survey customer service standards, level of recommendations, or one’s own brand image.

 

For many years, ABR SESTA has been cooperating with numerous construction companies, DIY shops, manufacturers of insulation materials, tools, construction chemicals, or paints. We also offer solutions for construction wholesalers or depots. We continuously monitor promotions in DIY shops and regular prices in online stores.

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Better quality than in Swedish research companies

Jula works with ABR SESTA for over 5 years on market research and analytic projects in different European countries including Sweden, Norway and Poland. ABR SESTA provides us with different types of market research done with all types of research techniques. Thanks to experienced team they understand well the needs we have as a retailer and deliver valuable insights. We often create solutions together and contribute to mutual learning. We have abandoned Swedish research firms because we think that ABR SESTA is delivering better quality, faster and more cost effective.

Margareta Boström
Head of Market Research and Customer Insights
Jula AB

Our clients from the industry: