The consumer electronic goods and new technologies market is continuously and dynamically changing. Every year, leading manufacturers announce innovative solutions in their devices, which is a response to growing consumer expectations in the times of technological revolution. Companies wishing to grow in the electronic goods industry need to invest in users’ habits and needs surveys so as to successfully launch new products.
Consumers are increasingly aware of the opportunities offered by the Internet. They often compare online shops’ offers and go to bricks-and-mortar shops only to see the selected goods. A qualified electronic shop assistant or sales representative is able to assess the customers’ price sensitivity, adapt the offer to their needs and possibilities, or offer an attractive alternative. Such skills may persuade the customer to make the final purchase at the point of sale.
ABR SESTA offers companies from the Electro/household/AV/IT industry a wide range of solutions. We use our long-term experience to support day-to-day work of production, distribution, marketing, and sales departments. We diagnose consumers’ needs, monitor market and competition, analyse brand image as well as survey the quality of display and the level of recommendation by promoters in points of sale.