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Be Informed. Be Smart. Be Sure.
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Electro household AV IT

The consumer electronic goods and new technologies market is continuously and dynamically changing. Every year, leading manufacturers announce innovative solutions in their devices, which is a response to growing consumer expectations in the times of technological revolution. Companies wishing to grow in the electronic goods industry need to invest in users’ habits and needs surveys so as to successfully launch new products.


Consumers are increasingly aware of the opportunities offered by the Internet. They often compare online shops’ offers and go to bricks-and-mortar shops only to see the selected goods. A qualified electronic shop assistant or sales representative is able to assess the customers’ price sensitivity, adapt the offer to their needs and possibilities, or offer an attractive alternative. Such skills may persuade the customer to make the final purchase at the point of sale.


ABR SESTA offers companies from the Electro/household/AV/IT industry a wide range of solutions. We use our long-term experience to support day-to-day work of production, distribution, marketing, and sales departments. We diagnose consumers’ needs, monitor market and competition, analyse brand image as well as survey the quality of display and the level of recommendation by promoters in points of sale.

Join our satisfied customers. Ask what we can do for your business.

Research we conduct in the given area:

Selected references:

High professionalism on all project stages

Samsung Electronics Polska has been cooperating with ABR SESTA in terms of marketing research since 2012. We confirm that the company has conducted around 330 mystery shopper visits in retail chains. The contract was performed in a business-like and timely manner, in accordance with good practice and recommendations. What is worth noting is the very good contact with company staff and their flexible and open-minded approach to cooperation. At all project stages, representatives of ABR SESTA proved to be highly professional, knowledgeable, and involved. Reports delivered by the agency complied with order conditions while the manner in which results were presented showed understanding of our needs. Cooperation between our companies has been harmonious and smooth. We are pleased to recommend ABR SESTA as a marketing research provider.

Kamila Kuczkowska
Marketing Intelligence Specialist
Samsung Electronics Polska

Our clients from the industry:

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