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Why it is worth trusting us

10 reasons to cooperate with ABR SESTA

1. Passion-driven business

ABR SESTA is an initiative born in 1996 thanks to the enthusiasm of students of the Warsaw School of Economics. From a crawling start-up, it grew into a company which regularly ranks among top research agencies. In 2017, we noted a record percentage increase in revenue. We are a company with solely Polish capital while the presence of founders and long-term employees allows us to keep our identity intact.

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2. Long-term cooperation with leaders

Our Clients are leaders in key sectors of the economy, buoyant companies as well as state and local government institutions. Cooperation with such demanding partners makes us proud and translates into a high standard of service. Client satisfaction is the best recommendation, that is why we are glad that so many of them have been with us, without a break, for over a decade.

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3. Team of experienced experts

The foundation of our organisation are experts with over a decade of experience in the research business. Not only do we cooperate with the largest Polish companies and international corporations but also with state institutions and institutions of higher learning. We implement projects in Poland and abroad. We make use of a full range of methods and techniques. This brings us wide knowledge that we are keen to share also at the research planning stage.

4. Wide spectrum of possibilities

We make use of all qualitative and quantitative research techniques available on the market. Our services include consumer and social research, points of sale audits, monitoring of prices and promotions, market analyses, testing advertisements and products, shopping behaviour surveys as well as verification of the quality and satisfaction of clients, employees, and business partners. We have an extensive network of 600 interviewers and 150 auditors, which we may broaden to nearly 3000 TakeTask agents. See our full offer.

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5. Innovative techniques and tools

Our ambition is to never stop developing, that is why we keep up with the times and introduce ground-breaking technological solutions available on the market. We were the first to carry on NPVO research (non-participant video observation) on the Polish market and today we are the proud leader in using this technique with over 200 installations in Poland and abroad. Through neuro-marketing research, we enable our clients to explore reactions which are impossible to see with any other method. Thanks to artificial intelligence and Big Data analytics, we open the gates to an undiscovered business potential.

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6. Flexible approach to needs

We ensure individual approach to business challenges and their effective translation into research problems. In our reports, we focus on the utility of results and clarity of conclusions. We present practical data and discover insights which will allow you to achieve your assumed business goals. We recommend directions of future activities.

7. Original applications and systems

We have developed and implemented numerous applications. Thanks to them, our Clients may monitor promotional leaflets (NEW leaflet & e-stores tracking), manage promotions (PromoPlan), or record archival prices (Pricemonitoring), etc. For our partners, we develop dedicated systems which they use in their day-to-day work. It will be a pleasure to implement a solution for your business as well.

8. Outstanding quality of research

Research services are rendered by a few hundred companies in Poland, however, only 32 agencies have received the Interviewer’s Work Quality Control Programme (PKJPA) certificate. The choice of ABR SESTA, as a certified agency, guarantees that the research plan will be implemented at the highest level, in accordance with strict standards of the most prestigious quality system in Poland.

Certyfikat PKJPA

9. Co-creating industry standards

We are members of Polish and international organisations which aim to raise research industry standards. We exchange experiences and new ideas with experts from all over the world. Our employees actively participate in the most important industry events and international conferences. All this to maximise the value delivered to our Clients.

10. Support of foreign partners

In ABR SESTA, we are open to cooperation on many levels. We cooperate with foreign research agencies and make use of services rendered by our international partners. Our overall aim is to adapt our offer to the Client’s business needs and ensure the highest quality of project implementation.

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