Cookie analysis is a precise measurement of the effectiveness of digital campaigns. It’s a step beyond declarations. This is a precise definition of the recipients of the digital creation. These are insights for more effective online campaigns.
- Placing a pixel in a creative campaign
- counting pageviews and clicks sorted by distribution channels
- Campaign launch and effectiveness measurement
- constant preview of the effectiveness of the message
- monitoring the activity of panellists who agreed to participate in the research
- Insights and analysis of the creative audience profile
- data and analysis regarding the reach and profile of creative recipients
- access to an online result platform with the possibility of data export
- Automatic and personalized sending of the interview questionnaire
- the possibility of deepening key areas, e.g. in-depth knowledge, willingness to buy, image attributes, effectiveness and visibility of creation
- measurements in creative-exposed and control groups
We offer access to an online platform with information about the unique recipients of digital campaigns divided into over 100 variables. The key indicators of the report are:
- impressions (pixel loads)
- average number of views per device
- average number of devices per recipient
- reach (number of unique recipients)
- matching factor
- click and impression rate
- number of unique panellists
