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FMCG

Our lifestyle keeps accelerating and, in the constant haste, convenience is becoming the most important criterion of product choice. We expect simple and practical solutions which will help us save valuable minutes. The convenience trend is a substantial challenge for the FMCG industry and observing changes in shopping behaviour has become the basis of success.

 

Consumers are becoming increasing aware and thus more demanding. They expect manufacturers to provide detailed information about product origin and composition so as to assess its quality before the purchase. Consequently, product packaging is gaining significance – its image and functionalities, proper ergonomics, or exhaustive description on the label. All this increases our chances at the point of sale on a shelf crowded by competitors.

 

It is a good idea to introduce such crucial modifications based on highest quality research. ABR SESTA has been operating in the FMCG sector since 1996, cooperating with the largest producers of foodstuffs, drinks, detergents, or cosmetics. This is our birthplace as well as the driving force of our activities, thanks to which we now rank 6th among research agencies in Poland as per the size of revenue on account FMCG-commissioned research.

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Research we conduct in the given area:

Selected references:

Rapid response to our needs

We have been cooperating with ABR SESTA since May 2003. ABR SESTA has been performing countrywide, continuous analyses of prices, distribution, promotion, and shelf share of selected products and brands for Danone. Our employees use research results in their day-to-day work for making crucial business decisions. ABR SESTA has proven to be a reliable and trustworthy partner. Research results contain high quality of data and analyses, and are delivered in a timely manner. The company is very flexible and rapidly reacts to our needs.

Przemysław Pokorski
Sales Development Manager
Danone
High class research partner

We have worked with Sebastian and ABR SESTA on a number of various research projects in the Polish, Czech and Slovakian markets. The team has been able to provide us with very robust data, in-depth analysis and clear recommendations as to how we can optimize in-store execution based on shopper insights. Complemented with excellent customer support and speed of the execution, all this makes ABR SESTA is a high class research partner.

Svetlana Bryliakova
Manager Shopper Insights CE & WTR
Mondelez International
Open attitude to cooperation

In 2012, ABR SESTA carried on for Procter & Gamble Polska “The analysis of selected brands’ recommendation in shops” using the mystery shopper method. The contract involved carrying on approximately 2100 visits to retail outlets in 3 research waves. The contract was performed in a business-like and timely manner, in accordance with good practice and recommendations. What is worth noting is the very good contact with company staff and their flexible and open-minded approach to cooperation. Cooperation between our companies has been harmonious and smooth. We are pleased to recommend ABR SESTA as a marketing research provider.

Jacek Krauzowicz
Commercial Operations Category Manager
Procter and Gamble DS Polska
Cooperation since 2001

We have been cooperating with ABR SESTA since September 2001. ABR SESTA has been performing countrywide, continuous analyses of prices, distribution, promotion, and shelf share of selected products and brands for Colgate-Palmolive. Our employees use research results in their day-to-day work for making crucial business decisions. ABR SESTA has proven to be a reliable and trustworthy partner. Research results contain high quality of data and analyses, and are delivered in a timely manner. The company is very flexible and rapidly reacts to our needs.

Paweł Sienicki
Commercial Analyst
Colgate-Palmolive Poland

Our clients from the industry: