Our lifestyle keeps accelerating and, in the constant haste, convenience is becoming the most important criterion of product choice. We expect simple and practical solutions which will help us save valuable minutes. The convenience trend is a substantial challenge for the FMCG industry and observing changes in shopping behaviour has become the basis of success.
Consumers are becoming increasing aware and thus more demanding. They expect manufacturers to provide detailed information about product origin and composition so as to assess its quality before the purchase. Consequently, product packaging is gaining significance – its image and functionalities, proper ergonomics, or exhaustive description on the label. All this increases our chances at the point of sale on a shelf crowded by competitors.
It is a good idea to introduce such crucial modifications based on highest quality research. ABR SESTA has been operating in the FMCG sector since 1996, cooperating with the largest producers of foodstuffs, drinks, detergents, or cosmetics. This is our birthplace as well as the driving force of our activities, thanks to which we now rank 6th among research agencies in Poland as per the size of revenue on account FMCG-commissioned research.