Point of sale audit includes systematic monitoring of retail outlets and provides information for categories in relation to competition.
Point of sale audit areas
Distribution monitoring – the presence of products in the store. The following parameters can be tested:
- product distribution vs. listings
- innovation speed
- the breadth of the store’s assortment or a given category
- presence of products in individual zones
Price monitoring – list of products broken down by price:
- regular
- promotional (including bonus and free)
- loyalty
Shelf shares– depending on the category measured:
- linear – takes into account the shelf length
- area – takes into account the length and height of the shelf
- facially – the number of so-called faces on the shelf
List of additional exposures– a list of all additional sales points, which we divide into:
- display types (e.g. shelf end, stand)
- exhibition locations (e.g. main avenue, entrance avenue, in a category)
- display size (e.g. in relation to the size of the pallet, with the number of shelves)
Merchandising– a list of activities in the store covering a regular or promotional product, which we divide into:
- exhibition space (regular, promotional)
- types of POS materials (store, manufacturer)
List of promotions– a list of promotional products, which we divide into:
- price promotions
- exposure in additional promotional places
- promotion marked with POS materials
- and additional (e.g. hostess, competitions, newspapers)
Range list– a list of all products in the store or from selected categories
