Non-participant video observation (NPVO) is a research method with the use of video cameras. This method allows for recording and observing the actual behaviour of customers or staff at the point of sale.
NPVO reduces the need for other methods based on declarations to the necessary minimum. It is an excellent tool to conduct an analysis of the purchasing environment as well as for verification of the effects of introduced changes.
NPVO reports provide not only charts with average scores. Research recommendations are based on data analysis insights both on the client (demand) side, as well as on the supply side (assortment, display). The collected data are combined with other sources, e.g. information on parallel promotional campaign, sales data, temperature, point of sales environment, etc.
ABR SESTA is a pioneer in this technique having launched it on the Polish market in 2004. Today, we are a leader in its application with over 100 observation surveys completed in Poland and in Europe.
Survey cameras installation is non-invasive, aesthetic, and unnoticeable. Cameras are mounted above eye level, thus they remain unnoticed for customers and hence they have no impact on clients’ behaviour. Our experience camera installation team holds all relevant licenses and certificates.
Selected research areas
- Sales efficiency of a regular shelf and additional display;
- conversion rate for regular shelves and additional points of sale;
- numbers and profiles of customers entering the store / category;
- number and profile of shoppers visiting the category, interested clients, buyers, customers resigning from the purchase;
- tracking shoppers’ paths in the store / category;
- the nature of interest in products – e.g. watching, touching;
- time spent in the store, category, items attracting the attention, comparing products, time spent in the shop;
- appearance of a shelf;
- behaviour of shop assistants and consultants – initiating conversations, timing and effects of conversations with clients.
