At present, the market offers numerous products and services which are similar in terms of price and quality. When offers resemble one another, it is the brand that becomes the final choice criterion. That is why, it is advisable to care for a proper brand image and keep verifying whether its perception by consumers is in line with our assumptions. Our research will allow you to look at yourself from the right, real perspective while the delivered results will form a stimulus for introducing necessary changes to the company’s marketing strategy.
Commissioning ABR SESTA to perform a brand image survey will permit you to see, among other things:
- what associations your brand brings
- where customers find information about it
- what its greatest strength is
- whether customers identify with it
- what impact it has on the decision-making process
- how it is perceived against its competitors