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Computer assisted telephone interviews (CATI)

CATI is a type of quantitative survey which consists in conducting telephone interviews using a computer with a dedicated survey software.


CATI technique is used for short surveys. CATI interview questionnaire should not be too long, enough only to make the respondent interested in a telephone call. In ABR SESTA, CATI survey projects are outsourced to large and specialized CATI centres with several dozen interviewers working simultaneously, which allows even several CATI projects to be conducted in parallel.

How will you benefit?

save time owing to a relatively quick course of survey

ensure high quality of conducted calls owing to the process supervision exercised by experienced pollsters

guarantee the highest research standard compliant with the guidelines of the PKJPA and the OFBOR

capture more dispersed social groups

increase the effectiveness of interviews due to the comfortable setting of a phone conversation

Areas we research by means of a given method:

Punkty sprzedaży_
Points of sale

Produkty i ceny_
Products and prices

Our clients:

Selected references:

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