Price research
At ABR SESTA, we research current prices and conduct price tests. We prepare price lists of the entire assortment of the store, individual categories and products. We combine regular prices with promotional prices. We work for manufacturers and retailers. We conduct tens of thousands of measurements annually.
Promotion monitoring
We research all promotional tools and additional displays in a category or selected list of products. We optimize the manufacturer’s activities by providing data on:
- participation of the brand/manufacturer in the promotional activity of the store
- the number and type of sales promotions
- depth of promotion
- how to combine sales promotion tools
- the effectiveness of the promotion when combined with sales data
Product and packaging testing
Product testing allows you to get to know the opinions, preferences and purchasing intentions of your own product or competitor’s products. It is especially valuable when introducing a new product or a significant modification. It allows you to know the strengths and weaknesses of the competition, choose the right variants in accordance with consumer preferences and estimate the life cycle of the product.
It is also worth carrying out a packaging test and checking how it is assessed in terms of graphics, usability and information, as well as verifying the impact of the packaging on the brand and product image.
