Research of your own company will often remain incomplete if it is not supported by an analysis of the market environment. In-depth knowledge of the market position is the basis for development, because it increases the chance of making the right strategic decisions.
Monitoring the activities of competitors should be constant. It is also the starting point when creating a business plan, entering a new industry, segmenting customers or launching a new product. Thanks to professional analysis, it is possible to follow the forecast and market trends.
In ABR SESTA using point of sale audits we provide information about competition by monitoring prices and product availability, display quality, shelf shares and analyzing the promotional strategy. Technique of Mystery Shopper works best when checking the quality of service at a competitor’s point of sale. Thanks to this, you can learn about its strengths and weaknesses, check the procedures used and observe useful patterns.
In market and competition research we also use consumer interviews and Desk Research, which consists in processing secondary data and comparing effectiveness of marketing activities or brand image.