Study of customer habits and attitudes
U&A research is studying the behavior and attitudes of consumers towards products. Their goal is to get to know the target group through the ways of consumption and the attitude towards consumption itself.
Research it includes:
- use and purchase of products
- consumption styles
- profile of buyers and consumers
- household penetration
Studying the decision-making process and customer preferences
Understanding behaviors and needs of the customer allows for a better adjustment of the offer and methods of communication, which results in greater consumer loyalty.
Thanks to the research you will learn:
- incentives to purchase
- alternative ways to meet the need
- shopping selection criteria
- influence of third parties on purchasing decisions
- impact of packaging on purchasing decisions
- purchase frequency
- post-purchase dissonance level
Shopping cart research
Information about customer purchases is important in the study of their behavior and expectations, and the best source is transactional data combined with information about the customer and purchase history.
The data allows us to conclude about:
- medium-sized basket
- brand and product penetration
- co-buying brands and products
- customer loyalty for brands from different categories
- impact of store location and country region
- impact of promotional activities
