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Customers and shopping behaviour

Study of customer habits and attitudes


U&A research is studying the behavior and attitudes of consumers towards products. Their goal is to get to know the target group through the ways of consumption and the attitude towards consumption itself.


Research it includes:

  • use and purchase of products
  • consumption styles
  • profile of buyers and consumers
  • household penetration


Studying the decision-making process and customer preferences


Understanding behaviors and needs of the customer allows for a better adjustment of the offer and methods of communication, which results in greater consumer loyalty.


Thanks to the research you will learn:

  • incentives to purchase
  • alternative ways to meet the need
  • shopping selection criteria
  • influence of third parties on purchasing decisions
  • impact of packaging on purchasing decisions
  • purchase frequency
  • post-purchase dissonance level


Shopping cart research


Information about customer purchases is important in the study of their behavior and expectations, and the best source is transactional data combined with information about the customer and purchase history.


The data allows us to conclude about:

  • medium-sized basket
  • brand and product penetration
  • co-buying brands and products
  • customer loyalty for brands from different categories
  • impact of store location and country region
  • impact of promotional activities

How will you benefit?

you will learn about the customers’ purchase process with the decision-making module

you will perform a valuable segmentation of customers

you will obtain your customer’s profile and a map of his/her values

you will optimise your offer thanks to defining purchase motivators and barriers

you will improve your offer thanks to discovering your customers’ preferences, needs, and habits

you will learn how to better communicate your offer so as to increase sales

Research we conduct in the given area:

Selected clients:

Selected references:

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