Since 1998, we have successfully helped explain shopping behaviour. Understanding customers and skilful adaptation to their needs is the basis of success in every business. In ABR SESTA, we divide this research area into a number of issues.
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Since 1998, we have successfully helped explain shopping behaviour. Understanding customers and skilful adaptation to their needs is the basis of success in every business. In ABR SESTA, we divide this research area into a number of issues.
U&A Research (Usage and Attitude) is research whose scope encompasses customers’ habits and attitudes regarding selected products. Its goal is to examine the target group by means of consumption-related methods as well as the attitude to the consumption itself.
Research problems analysed in such projects concern primarily:
Such research is usually performed by means of quantitative methods, often preceded by exploratory qualitative research.
Analyses of customer preferences allow us to discover the customer’s decision-making process concerning the choice of product or service. Understanding the behaviour and needs of customers allows one to meet their expectations, better personalise the offer, and improve communication, thus helping increase sales. Moreover, introducing such information in company strategy enables one to efficiently shape consumption patterns and customer loyalty.
Data concerning consumer behaviour allows to:
What is worth particular attention is the NPVO research, which in combination with assisted purchase provides optimum knowledge regarding behaviour in a given category.
Definition of customer streams and paths in a shop is of substantial importance not only for the shop but also for the vendor. If we know the customer’s path, we can determine the best location to place a hostess, a product island, or find a place for an additional point of sale.
When planning the shop’s marketing communication, we can, thanks to traffic intensity, precisely specify the cost of each communication per one contact. This permits us to focus on the most effective communications. In addition, we can find out which parts of the shop, despite high intensity of traffic, are not good locations for a given communication as the customer’s path indicates that this is the moment when he/she has already made a purchase from the given category.
Main research problems include:
Information concerning purchases made by customers is of crucial importance in research regarding their behaviour and expectations. The best source is transaction data combined with information on the customer and his/her purchase history (e.g. from recruitment, loyalty card). Such data may also be collected during customer interviews or from non-participant video observation.
Data concerning the purchase basket allows us, among other things, to draw conclusions regarding:
you will learn about the customers’ purchase process with the decision-making module
you will perform a valuable segmentation of customers
you will obtain your customer’s profile and a map of his/her values
you will optimise your offer thanks to defining purchase motivators and barriers
you will improve your offer thanks to discovering your customers’ preferences, needs, and habits
you will learn how to better communicate your offer so as to increase sales
In 2012, ABR SESTA carried on for Procter & Gamble Polska “The analysis of selected brands’ recommendation in shops” using the mystery shopper method. The contract involved carrying on approximately 2100 visits to retail outlets in 3 research waves. The contract was performed in a business-like and timely manner, in accordance with good practice and recommendations. What is worth noting is the very good contact with company staff and their flexible and open-minded approach to cooperation. Cooperation between our companies has been harmonious and smooth. We are pleased to recommend ABR SESTA as a marketing research provider.
Jula works with ABR SESTA for over 5 years on market research and analytic projects in different European countries including Sweden, Norway and Poland. ABR SESTA provides us with different types of market research done with all types of research techniques. Thanks to experienced team they understand well the needs we have as a retailer and deliver valuable insights. We often create solutions together and contribute to mutual learning. We have abandoned Swedish research firms because we think that ABR SESTA is delivering better quality, faster and more cost effective.
We have been cooperating with ABR SESTA since 2018. The company has carried on for us, among other things, research on customer service standards by means of direct CAPI interviews and the mystery shopper method. The project concerned service providers, such as energy providers, telecommunication and insurance companies. The research has been performed in a timely manner and in accordance with the assumed methodology. The company meets the contracting party’s expectations and is very much involved in the projects.
We have been cooperating with ABR SESTA since 2018. The company has carried on for us, among other things, research on the business partners’ satisfaction with the cooperation and offer by means of on-line interviews. Employees of ABR SESTA fully understand our needs and have a highly professional and flexible attitude to the client. What is worth particular attention is the usefulness of delivered reports, in which we receive practical data and conclusions which help make accurate business decisions.
Samsung Electronics Polska has been cooperating with ABR SESTA in terms of marketing research since 2012. We confirm that the company has conducted around 330 mystery shopper visits in retail chains. The contract was performed in a business-like and timely manner, in accordance with good practice and recommendations. What is worth noting is the very good contact with company staff and their flexible and open-minded approach to cooperation. At all project stages, representatives of ABR SESTA proved to be highly professional, knowledgeable, and involved. Reports delivered by the agency complied with order conditions while the manner in which results were presented showed understanding of our needs. Cooperation between our companies has been harmonious and smooth. We are pleased to recommend ABR SESTA as a marketing research provider.
In the period from 28 November to 6 December 2013, ABR SIESTA performed for TUiR Allianz Polska 20 mystery shopper audits all over the country. The subject matter of the contract was to examine the brokers’ attitude to property insurance products offered by various insurance firms. The contract was performed in accordance with the contracting party’s guidelines and accepted without reservations. It involved developing a dedicated tool and drawing up a research report. I recommend ABR SESTA as a reliable and verified partner which ensures excellent service and cooperation with a team of professionals, carried on in an open-minded atmosphere, fostering the search for the best solutions. The research was conducted in compliance with PKJPA guidelines.
ABR SESTA has performed opinion research for ZTM regarding transport behaviour, preferences, and communication assessment among the residents of Bielany district of Warsaw. The research was carried on by means of pen-and-paper interviewing (PAPI) on a representative group of 400 district residents. The contract was performed in a timely manner, in accordance with good practice and any recommendations. What is worth noting is the very good contact with company staff and instant reaction to any issues reported. Therefore, we would like to recommend ABR SESTA as a solid, verified, competent, and commendable partner.
We have been cooperating with ABR SESTA since September 2001. ABR SESTA has been performing countrywide, continuous analyses of prices, distribution, promotion, and shelf share of selected products and brands for Colgate-Palmolive. Our employees use research results in their day-to-day work for making crucial business decisions. ABR SESTA has proven to be a reliable and trustworthy partner. Research results contain high quality of data and analyses, and are delivered in a timely manner. The company is very flexible and rapidly reacts to our needs.
ABR SESTA has been cooperating with Norauto Polska since 2006, implementing projects of vital importance for our company. During this time, ABR SESTA implemented research projects relating to the opinion of current and potential clients, verification of the service level, knowledge and perception of the company’s image. ABR SESTA has performed its duties in a reliable and timely manner while ensuring a high quality of service. Cooperation between our companies has been harmonious and smooth. We are pleased to recommend ABR SESTA as a marketing research provider.
Between 2006 and 2007, Orzeł Biały commissioned ABR SESTA to perform a recycling analysis in Poland. The research involved a description of processed waste categories, it also accounted for legal regulations in this area and forecasts of future trends in waste processing. The research work performed by ABR SESTA is characterised by a high technical level of analyses and professionalism, that is why it deserved the contracting party’s appreciation.
We have been cooperating with ABR SESTA since May 2003. ABR SESTA has been performing countrywide, continuous analyses of prices, distribution, promotion, and shelf share of selected products and brands for Danone. Our employees use research results in their day-to-day work for making crucial business decisions. ABR SESTA has proven to be a reliable and trustworthy partner. Research results contain high quality of data and analyses, and are delivered in a timely manner. The company is very flexible and rapidly reacts to our needs.
Since November 2013, ABR SESTA has been working for L’Oreal Polska on a project which involves the monitoring of prices and promotional displays in selected modern retail outlets. ABR SESTA has proven to be a reliable and trustworthy partner. Research results contain high quality of data and analyses, and are delivered in a timely manner. The company is very flexible and rapidly reacts to our needs.
Innogy Polska has been continuously cooperating with ABR SESTA since 2004, implementing various research projects relating to standards in communication services and client satisfaction as well as widely understood market and image research. The research concerns both individual and business clients. The research projects make use of various data collection methods, starting from desk research analysis, through quantitative (CATI, CAPI, CAWI), qualitative (FGI, IDI) research. Results of the research have often been used to shape the company’s marketing strategy and have also been useful in our day-to-day work. The research projects and analyses implemented by ABR SESTA have been reliable, timely, and very factual. The company is flexible, it complies with data confidentiality requirements and business standards.
Since 2011, ABR SESTA has worked for Grayling Poland, conducting awareness research of people using the electronic toll collection system viaTOLL in Poland. The research is performed using CATI and PAPI methodology. ABR SESTA has proven to be a reliable and trustworthy partner. Contracts have been performed in a timely manner, in accordance with good practice and our expectations. The company is very flexible and rapidly reacts to our needs.
We have been cooperating with ABR SESTA in the field of marketing research since 2011. I confirm that the company has implemented our orders on 2 research waves including 600 mystery shopper visits in pharmacies. The contract was performed in a business-like and timely manner, in accordance with good practice and recommendations. What is worth noting is the very good contact with company staff and their flexible and open-minded approach to cooperation. Cooperation between our companies has been harmonious and smooth. We are pleased to recommend ABR SESTA as a marketing research provider.
We have worked with Sebastian and ABR SESTA on a number of various research projects in the Polish, Czech and Slovakian markets. The team has been able to provide us with very robust data, in-depth analysis and clear recommendations as to how we can optimize in-store execution based on shopper insights. Complemented with excellent customer support and speed of the execution, all this makes ABR SESTA is a high class research partner.
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ABR SESTA wyznaczyła inspektora ochrony danych, z którym można skontaktować się poprzez e-mail iod@abrsesta.com.
Podane dane osobowe będą przetwarzane na podstawie art. 6 ust. 1 lit. b Ogólnego Rozporządzenia o Ochronie Danych (UE) nr 2016/679, a w zakresie w jakim podanie danych jest nieobowiązkowe, podstawą prawną przetwarzania jest zgoda, zgodnie z art. 6 ust. 1 lit. a ww. Rozporządzenia. Po udzieleniu odpowiedzi podstawą prawną jest uzasadniony interes administratora (art. 6 ust. 1 lit f. ww. Rozporządzenia) polegający na ochronie przed ewentualnymi roszczeniami.
Pani/Pana dane osobowe są przekazywane dostawcom systemów informatycznych i usług IT podmiotom świadczącym usługi na rzecz ABR SESTA.
Dane osobowe będą przechowywane do czasu udzielenia odpowiedzi na pytanie przekazane w formularzu lub wysłania pełnej oferty, a następnie przez 3 lata w celu ochrony przed ewentualnymi roszczeniami.
Przysługuje Pani/Panu prawo: dostępu do treści danych oraz żądania ich sprostowania, usunięcia, ograniczenia przetwarzania, prawo do przenoszenia danych oraz prawo wniesienia sprzeciwu względem przetwarzania danych. Przysługuje Pani/Panu także prawo wniesienia skargi do Prezesa Urzędu Ochrony Danych Osobowych.
Podanie danych osobowych jest wymagane przez ABR SESTA w celu świadczenia obsługi zapytań, z wyjątkiem danych osobowych, oznaczonych jako fakultatywne, których podanie jest dobrowolne. Brak podania wymaganych danych będzie skutkować niemożliwością przedstawienia Państwu odpowiedzi na zapytanie.
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Hipermarkety coraz częściej sięgają po rozwiązania sprawdzone przez dyskonty
Czytaj wiÄcej na http://biznes.interia.pl/wiadomosci/news/hipermarkety-coraz-czesciej-siegaja-po-rozwiazania,2513328,4199?utm_source=paste&utm_medium=paste&utm_campaign=firefox
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