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Be Informed. Be Smart. Be Sure.
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Points of sale and service

In the era of technological revolution and digitization of services, more and more requirements are placed on stationary points of sale and service. Company representatives play a significant role in creating the brand image, and consumer expectations are constantly growing. Customers, in line with the Convenience trend, want to shop more conveniently and be served faster.


Audits of points of sale have been our specialty for over 25 years. Every year, we carry out tens of thousands of measurements as part of Retail Audit. At ABR SESTA, our research also contributes to the improvement of the external appearance of the point of sale, its display quality and optimal arrangement of products.


In addition, at points of sale, we test the quality of service and verify the application of internal procedures using Mystery Shopper. For the effective collection of information about consumer behavior, going beyond the declarations we recommend non-participant video surveillance (NVPO). We also conduct in-depth interviews and assisted shopping in brick-and-mortar stores. In this way, we observe consumers in the purchasing process and enable them to ask questions about the choices they make.

How will you benefit?

you will look at the point of sale through the eyes of the customer

you will optimize your sales activities by getting to know the purchasing process of customers

you will use the development potential of points by identifying their internal success factors

you will implement a well-thought-out pricing strategy thanks to the acquisition of competition data

you will lead to an increase in sales by adjusting the display of products to the expectations of customers

you will increase the efficiency of your staff by introducing constant monitoring

Research we conduct in the given area:

Selected clients:

Selected references:

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