Direct interview is performed by a trained interviewer using a laptop (CAPI) or PDA, tablet (TAPI) or smartphone (CAPI mobile). The form can be viewed online or offline. We use modern software, thanks to which we can create surveys with a large number of transitions and conditional questions. The place and time of the interview is controlled based on GPS. We also enable taking photos during the survey and scanning the respondent’s basket or fridge using a barcode scanner.
The CAPI method is often used in research where advanced analytical techniques are provided. It allows you to include rotation in the survey script – so that the entire survey will be conducted with each respondent, but both questions and a cafeteria of answers can rotate.
Direct interview can be carried out in different places:
- in home – interview at the respondent’s home
- on street – interview on the street
- central location – interview in specially arranged uniform conditions in the studio
- in store – interview at the point of sale (e.g. at the shelf, at the checkout)
- Entry – Exit – interview before entering and after leaving a given facility
- Exit – Only – interview after leaving a given facility
