Since many years, Poles have been leaders in Europe in terms of the amount of purchased medications and dietary supplements and the sale of medications and cosmetics is expected to keep growing. It is thus not surprising that it is the medical and pharmaceutical industry that spends the most on marketing activities. Patients have become more aware and expect broader access to information and active participation in the treatment process. Consequently, the competition on the medical market is growing fiercer and it is increasingly hard to meet consumers’ needs. In order to be successful in this dynamically growing sector, one needs research and knowledge development.
In ABR SESTA, we support companies manufacturing medications, dietary supplements, hygienic goods and cosmetics. We cooperate with pharmacy, drugstore and perfumery chains. We offer solutions for health care providers, manufacturers of medical equipment and distributors of cosmetics. In our projects, we survey specialists, nurses, and pharmacists.